Wood Dale, Illinois (July, 2006) – After 23 years of providing international logistics services to clients worldwide, AV Reilly International has updated its look, presenting the world with an outward expression of its more than two decades of inward growth.

Beginning its journey as a small Customhouse Broker, AV Reilly International prided itself on providing each client with an unparalleled level of service and personal care—a commitment that still sets the company apart today. In its on-going pursuit of excellence, AV Reilly International continued to develop its staff and its services, evolving into a recognized leader in the International Freight Forwarding and Customs Brokerage industry.

In order for the company’s image to keep pace with its progress, however, AV Reilly International decided it was time for an upgrade. The first order of business was a small, but significant name change, dropping the “AV” to become known simply as Reilly International.

“We think our international focus and expertise is a valuable benefit for our clients,” commented company President Vickie Reilly. “Too often, our old name was shortened to just AV Reilly and we’d lose a big part of who we were.”

The most dramatic change to the company's image, however, came with their new and improved logo. Careful consideration went into the design of the new logo so it would visually represent how Reilly International has evolved and changed to better serve their customers.

"I am proud of the finished red, blue and silver mark. It shows transportation, movement and how we are interconnected with our vendors, suppliers and customers across the globe," said Vickie.

The evolution of Reilly International will not end there, however. With a new graphic identity in place, the company is ready to keep pushing forward. Following up on its promise of “making it easier for you,” Reilly International is continuing to develop new services, as well as creating an updated website, due to launch in December.